Joel Engardio Copy Writing Portfolio

 

Blog Samples

Click to read short blog posts written by Joel Engardio on medical issues for consumer audience. Also, a blog post ghost-written by Joel for company CEO.


Award-Winning Journalism

Click to read list of award-winning articles written by Joel Engardio in media outlets like USA Today and San Francisco Examiner.


Email Copy


Web Banner Copy


Video Shorts -- Scripts written by Joel Engardio

Ad Concept


Email copy for employees offered new Doctor On Demand Benefit

Welcome to the future of health care. Imagine no more waiting rooms and treatment anywhere you’re connected to the Internet — anytime.

Your company is offering a new benefit: free medical visits through live online video. See and talk to a board-certified doctor from home, office or the road with your phone or tablet.

Seeing a doctor this way might seem unfamiliar at first. But once you try it, you’ll love the convenience. The most common conditions can be treated with video visits -- including cold and flu, UTIs, rashes and pediatric issues. Prescriptions can also be sent to your nearest pharmacy.

Download the app now and be prepared for the day the flu strikes or your kid wakes up with pink eye. You’ll be glad a board certified doctor is only a few taps away on the day you can barely get out of bed.

Sign up now and enter the future of health care.


Email copy for employees offered new Doctor On Demand Benefit

Are you burning up or just burnt out? From flu to anxiety, Doctor On Demand can treat most medical conditions including mental health through live online video on your phone or ipad.

See and talk to a board-certified doctor or licensed psychologist from home, office or anywhere that’s convenient for you. Prescriptions can be instantly sent to your nearest pharmacy.

Download the app and be prepared when a UTI, skin rash, pink eye or influenza strikes. You’ll be glad a doctor is only a few taps away on the day you can’t get out of bed.


Email copy targeting American Airlines employees

Priority Boarding for Healthcare
No more waiting rooms, no more scheduling hassles. Doctor On Demand provides First Class treatment by letting you see a doctor right away, wherever you are. All from your phone or tablet. You’ll be connected by video with a board-certified physician within minutes. They can diagnose, treat and even prescribe. Think of it like having your own personal doctor on call. Registration is simple and easy. Any prescriptions are sent to the pharmacy of your choice. If you haven’t already, download the Doctor On Demand app.

Other Headline Options

An On-Time Arrival For Every Doctor Visit
Add more time back in your life with less time in a doctor's office.

Put Your Health In An Upright Position
Sit back, relax and enjoy your new health benefit. In the event of unexpected illness, deploy the Doctor On Demand app.


Back-to-School Ad Copy

Headline
Cross This Back-To-School Essential Off Your List

Copy
Help keep school days from becoming sick days. When kids head back to class, books aren't the only things they pick up. Treat common bugs and other medical issues with Doctor On Demand. Use live video on your phone or tablet to see a board-certified physician from your kitchen table — anytime.


Summer Vacation Ad Copy

Headline Options
Even Summer Warriors Need Tender Loving Care
Survive Your Fling With Summer
Summer Nights Should Be Sultry, Not Itchy

Copy
Don’t let an encounter with poison ivy ruin your summer vacation. Doctor On Demand allows you to connect anywhere with a board-certified physician, face-to-face, using your phone or tablet. If you run into a poisonous, itch-inducing plant, Doctor On Demand will know what to do.


Web Banners

Sick in the city?
See a doctor on your phone

More beach time, less sick time.
See a doctor on your phone

Summer nights aren’t for urgent care.
See a doctor on your phone

More family time. No waiting rooms.
See a doctor on your phone

Feel better faster. Get back to fun.
See a doctor on your phone

No red lights between you and a doctor.
Get well anywhere, anytime

Peace of mind when a doctor is always available.
Get well anywhere, anytime.

App Copy Explaining Medical Conditions Treated By Doctor On Demand

MEDICAL CONDITIONS

Allergies
When you sneeze and itch from an allergy, it’s because your immune system is reacting to allergens such as foods, dust mites and animal dander. We can help.

Sports Injuries
If you ever throw your shoulder out of whack or have knee problems while running, we can help. Use us for triage after your fall from sporting glory.

Urinary Tract Infections
If you are experiencing painful urination or bladder pain, we can help determine whether you are suffering from a UTI or a more complicated condition.

Skin Issues and Rashes
Color, shape and feel say a lot about your rash. Is it poison ivy, a bug bite, an allergy or a sexually transmitted infection? We can tell.

Cold & Flu
At first, the cold and flu can feel the same: runny nose and sore throat. But the flu usually hits suddenly while a cold happens more gradually. We can help with both.

Sore Throat
Viral infections, such as cold and flu, are the most common causes of a sore throat. But a sore throat caused by bacteria requires antibiotics. Check with us to determine what you have.

Eye Conditions
Pink eye is very contagious, so early diagnosis and treatment is important to stop it from spreading. We can help with that and many other eye conditions.

Travel Illness
Before travel, check with us learn what vaccinations you need and get tips on how to stay healthy. If you get sick on the road, we can help from anywhere.

Prescription Refills
We can instantly send prescriptions to your nearest pharmacy or the pharmacy you have pre-selected.

Diarrhea & Vomiting
Leftover guacamole might not be the only culprit for diarrhea or an upset stomach. It could be from an allergy, germs from recent travel or a more serious condition. We can figure it out.

MENTAL HEALTH CONDITIONS

Psychology & Psychiatry

A healthy body includes your mind. That’s why we offer mental health treatment. Psychologists use therapy to help you talk through your problems. Psychiatrists, who are physicians, use medication to treat your symptoms. We offer both.

Mental Health
Our providers see your face, sense your emotions and hear your voice. Studies show that patients who use video have equal results as in-person treatment.

Mental Health
About half of all Americans will have a mental health disorder in their lifetime. We offer accessible and effective treatment.

Depression
“Feeling down” is normal on bad days. But clinical depression is when you have a depressed mood most of the day for an extended period. We can help.

Anxiety & Stress
While anxiety is a normal reaction to stressful life events, people with anxiety disorders will have intense feelings of worry and panic that interfere with daily activities. We can help.

Grief and Loss
Grief is a normal reaction to the loss of people and pets we love. There are typically five stages of grief. If you are experiencing grief, we can help you work through the stages.

Relationship Problems
Romantic relationships are complicated and complex, which explains why most songs and poetry are dedicated to matters of the heart. We can help.


Voice of Company Mission Statement

Doctor On Demand must speak to our customers in a unified, consistent and clear voice. Our aim is to use a familiar and friendly tone, even when talking about serious and complicated matters of health. But we will avoid simplifying things to a grade school level. Our goal is to write in a smart and compelling way. We can be funny and folksy when appropriate, but never use slang. We don’t want to burden readers with overly formal language and Unnecessary And Random Capitalization. Reading our marketing materials and blog posts should be an informative and enjoyable experience. Our voice is how we would speak to a respected colleague and friend over dinner or drinks after work.


Website Home Page Copy